Customer website
Cassie Cook Beauty
A clear, mobile-friendly website that helps customers understand the treatments, prices and ways to get in touch.
View this exampleExamples of my work
Practical ideas, built around real needs.
From improving the way a business handles everyday administration to creating a customer website or developing an app, the starting point is the same: understand what people need and make it easier to do.
App coming soon
App development
Universal Credit Planner
An independent iPhone, iPad and Mac app being developed to make pay timing and Universal Credit estimates easier to plan.
View this projectAdmin process
Customer enquiry system
A simple internal form that helped different call handlers capture the right details and bring every enquiry into one place.
View this exampleA practical example
Turning scattered phone enquiries into an organised process.
A simple change helped a growing driving school capture the right information, follow up more easily and give prospective customers a more professional experience.
See what changedThe problem
A good enquiry could easily become a scrap of paper.
When a small business is busy working away from a desk, answering a new-customer call can be surprisingly difficult. The person taking the call might be in a vehicle, between appointments or in the middle of another job.
Details get written on whatever is nearby or saved in phone notes. Important questions can be missed, a telephone number may not be recorded properly and enquiries end up scattered across different places.
It can feel uncomfortable for the person calling too, especially if they are left waiting while somebody searches for something to write on.
The practical response
Make the next call easier
One place to capture the information every time.
Barry created a simple internal web form that could be opened quickly on the device used by whoever was answering the business phone.
Prompt the right questions
The form guided the call handler through the information needed from every prospective customer. The conversation could still flow naturally, while the prompts reduced the chance of an important detail being forgotten.
Use the same process
Different people could answer the phone and follow the same straightforward process. They did not need to remember every question or create their own way of recording the call.
Bring enquiries together
Submitting the form sent the completed enquiry to a dedicated email inbox. Every new enquiry arrived in one place and in a consistent format, ready to be reviewed and followed up.
The practical difference
Less searching. Clearer follow-up. A calmer working day.
When there was time to deal with new enquiries—later that day or before work the following morning—there was one clear place to find them.
- Fewer lost details and missed questions.
- A consistent process for anybody answering the phone.
- Faster, better-informed follow-up.
- A more professional experience for prospective customers.
- Less paper, searching and mental clutter.
- No need for somebody to sit beside a telephone all day.
What this example shows
The product was not the form.
It was a clearer way to handle the work.
This system was created many years ago using the technology available at the time. Building something similar is considerably easier today, but the important part remains the same: understand what information the business needs, when it needs it and how to capture it without making the working day more complicated.
A suitable solution today might sit within an existing website or use a separate, securely managed form. The technology should follow the business need, with appropriate access, privacy and spam protection considered as part of the process.
Explore practical admin process improvement
Visit the Cassie Cook Beauty website
Another practical example
A straightforward website for an independent beauty business.
Cassie Cook Beauty needed a professional online home where prospective customers could understand the treatments available, see prices and qualifications, find the Huddersfield business and make contact easily.
Barry organised the information into a clear small-business website covering massage, facials, nails, waxing and lash and brow treatments. Each service has its own easy-to-navigate page, while the overall presentation reflects the calm, personal experience Cassie offers.
The website was created to work comfortably on mobile phones as well as larger screens. It includes direct telephone and social-media contact routes, local search information, accessible descriptions for photographs, privacy and cookie controls, and the technical foundations needed by search engines.
The result is a focused website that gives customers the information they need without making the business—or the website—feel complicated.
Practical website support
Organised & Co is not a specialist web-design agency. However, where a small business needs a clear, straightforward website—or help organising and improving an existing one—Barry may be able to put the practical pieces together.
Universal Credit Planner app · Coming soon
Developing a clearer way to plan Universal Credit.
Barry is building an independent planning app for iPhone, iPad and Mac. It brings estimated pay and Universal Credit together across 12 assessment periods so people can explore how pay dates, earnings and changing circumstances may affect the months ahead.
The work combines practical problem-solving, a shared calculation engine, careful use of dated rules and a plain-English interface. It remains in active development and testing and is not yet available on the App Store.
See the Universal Credit Planner projectStart with the work
Is there a task that feels more difficult than it should?
Tell me what is happening now. I can begin with the practical administration and look for a simpler way to handle it as I learn how the work operates.
Call 01484 292 005
Prefer email? info@organisedandco.com